Why startup founders should do their own fundraising

As a startup founder, you should be driving your own fundraising, not relying on anyone else to do it for you.

We get messages almost daily form startup founders asking for help in their fundraising efforts. At Revtap.io, we help founders raise non-dilutive capital through revenue sharing. But to become “investor ready”, founders need to be developing pitch decks, financial models, and business plans that tell their story in a compelling way. We can’t articulate your story as well as you can.

We assist founders in identifying potential investors through our platform and help them prepare for conversations and negotiations with investors. Imagine us as “Nasdaq for Revenue Sharing”. Our platform has 1000s of investors ready to “pull the trigger” on the best startups out there; buying shares in your future revenues to avoid loss of equity. But, we don’t act as the lead when contacting or talking with investors.

But Startups Founders Ultimately Fundraise for Themselves

Fundraising can be a hard and long process. In fact, we tell founders that it is a full-time job that leaves little time for much else.

So, it is understandable that they want to offload some of that work. Plus, many of the founders we talk with don’t understand how to meet investors or what investors look for in a startup. We can help with that! But articulating your story is best coming from you.

Revtap.io gives founders all the resources they need to craft the ultimate pitch to attract investors on our platform. But don’t underestimate your personal network – the single biggest reason founders should be at the head of their own fundraising.

It demonstrates that you are willing to hustle.

Think about it this way. Founders meet investors through referrals all the time.  However, there is a big difference between referrals that come from someone you pay to find investors for you.

Connecting with investors through networking and cold or warm openings shows that you are ready to rock the boat as a founder. How difficult is it to get an investor that you have never met to look at your pitch and  meet with you? It could be.

So, as a founder, do your legwork. Don’t rely on someone else to do it for you.

If you are a startup founder or investor do you agree or disagree?  Let us know by Tweeting in our direction at @revtap_io on Twitter.

Revtap is flexible revenue sharing in return for a share of a company’s future revenues. Non-dilutive capital that is far less expensive than the current options, still returns a high yield to investors, and is underwritten differently than current solutions.

If your company is looking for capital and want to explore the revolution in equity-free financing we’re providing, feel free to reach out!

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